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The BC Children’s Hospital Steering Committee on Shaken Baby Syndrome formed in early 2003 to examine the need and potential of a standardized prevention program for BC. A provincial environmental scan was performed and upon recommendations of the final report, Prevent Shaken Baby Syndrome BC was formed. The program completed a large three year randomized-controlled trial to determine the effectiveness of the Period of PURPLE Crying educational program in 2007. Since 2009, PURPLE has been offered to all families of newborns throughout the province via maternity hospitals, home births public health units, midwifery clinics and community agencies.
Maternity hospital nurses at 57 hospitals that provide birthing services will deliver PURPLE education and materials to parents/guardians of all newborns prior to discharge. This is also done by midwives at home births within the 1st week.
Key messages from the primary dose are reinforced by public health and primary care nurses in over 121 public health & primary care units and centres. This typically occurs during post-delivery contact, well baby check-up or the 1st immunization appointment.
This dose bridges our health and social service systems through community support and public education. This allows for families and caregivers to hear messaging from those in the community and from trusted online health education resources.
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Thanks to funding from the BC Ministry of Health, PURPLE Training and materials are free in B.C.
The material order form can be found on our website or material requests can be emailed directly to
PURPLEmaterials@bcchr.ca.
Please continue to distribute existing English Booklet / App stock you have on hand.
PSBSBC developed an infographic to support second time parents and those whose first language isn’t made available in PURPLE materials. The development was done in consultation with maternity / public health nurses. Providers can use PSBSBC's infographic as a prompt to convey key messages
All program implementation requirements are handled by PSBSBC. Individuals, hospitals and organizations in BC are not required to undertake purchasing sign agreements etc.
